about us
For us, waking up today means learning to work with AI and responding to change with agility.
what we believe
We design our work with people in mind first.
We value respect, continuous training and freedom, and we work to create an inclusive environment. We are firm in our principles and flexible in almost everything else.
Every solution we develop starts from a solid technical foundation.
We value the experience of teams and their ability to develop professional judgment. Our track record has taught us to be demanding with our own work.
We encourage the exploration of new ideas.
We are committed to continuous innovation and look for concepts and methods that can improve our solutions and benefit our clients.
how we work
who we are
Vision and commitment to the future of learning
CEO
«We created entaina to accelerate the learning of individuals and organizations»
Since 1987, I have been at the forefront of the Internet, interweaving business and technology. I act as a bridge between the technical and commercial worlds, providing a comprehensive perspective on technology's impact on business. Living on that frontier has given me the opportunity to lead diverse technical teams and to found more than 10 companies in the Internet and technology field. Today, with the artificial intelligence revolution, I have realized that it is necessary to accelerate the speed of learning, and that's why we created entaina.ai to accelerate the learning of individuals and organizations.
COO
«The projects we develop, my team, and our client relationships are my main focus»
As COO of operations at entaina, I am responsible for ensuring the proper execution of my team's projects and the development of the people who are part of it, always in close collaboration with our clients to achieve their business objectives. With over 25 years of experience in the IT sector, I have held various roles, from programming to project management and technical team coordination. As a founding partner of ASPgems, I coordinated technical teams, maintained client interactions, and was part of the management committee. My education in Computer Engineering at the Polytechnic University of Madrid was valuable, but I consider that the projects I have developed, my team, and our relationships with clients have been my best university.
CTO
My name is Javier and I have over 20 years of experience in the world of software development. During these years, I have worked on more than 30 projects for large companies and startups, 13 of them at ASPgems, including 8 years as CTO. My passion for technology began at age 10, when I learned to program. I combine this passion with my interests in music, video games, and cooking. I believe that learning is fundamental in life. I see learning as an opportunity to grow and overcome challenges, and I consider it equally important to share knowledge with others. I have had the immense fortune of working with exceptional professionals and people, and I hope to continue doing so throughout my career, as well as helping others do the same.
Developer
With over 30 years of experience in software development, my career has spanned a wide range of technologies, from web application development, big data, blockchain solutions, and more recently, artificial intelligence projects. What really excites me are technological challenges and contributing to the success of the projects I participate in. This constant search for new challenges has allowed me to develop projects in very diverse areas, both in large projects for established companies and in short projects for startups.
Chief Adoption Officer
«Today I combine my experience in product with an obsession: understanding how AI changes the way we lead, learn, and work, and helping others wake up too»
Since 2015 I have worked on technology, digital product, and entrepreneurship projects in different countries. I have led developments from scratch and managed teams of more than 15 people, seeing each project as an opportunity to learn and grow. I graduated in LEINN (Leadership, Entrepreneurship and Innovation), where I learned to move autonomously in uncertain environments and participated in the launch of nine projects. In 2022 I started experimenting with AI using GPT and, in 2023, I completed one of the first entaina courses. Since then I have been exploring how AI can transform our work. In 2025, after much learning, I came to a conclusion: either I joined the wave, or the wave would wash over me. That's why I decided to join entaina.
Executive AI Training Lead
«Today I bring that same lens to AI: understanding how it changes the way we lead, learn, and work. That's why I'm at entaina, helping others wake up alongside me.»
More than eight years in strategy consulting solving complex problems: innovation, talent, commercial models. Complexity is my home turf: I did a master's degree in Complex Problem Solving and co-founded the Andalusian CPS association in Seville. I'm driven by learning and getting to the bottom of things until I truly understand them.
Marketing Manager
«My job is to translate what AI is changing so it's understood outside and can be used inside.»
I believe the challenge of marketing right now is not to communicate more, but to communicate better about things almost no one understands yet, and that's why I fit in at entaina. AI is changing how we work, how we learn, and how we decide, but that transformation isn't complete until people know what to do with it. My role is to build that bridge (brand, content, and community) and to use AI itself as a lever to do it faster. I arrive with the belief that learning never ends, least of all at a moment like this. I come to contribute what I know how to do and to absorb everything else from the team, no shortcuts.
Sales Operations & Community Manager
«The way I understand work: put people at the centre and build healthy, effective environments.»
For years I have worked in education, team leadership, and project management, combining organisation, communication, and support for people. My career began in language teaching and evolved towards academic coordination and the management of educational centres, where I have led teams, managed operations, and worked very closely with both clients and teachers. I hold a degree in English Studies and training in social inclusion, something that has greatly shaped the way I understand work and professional relationships, focusing on people, continuous learning, and the creation of healthy and effective working environments.
AI Intern
«I learn by building: every client problem is a chance to see what AI can really do»
I've always been curious: I like to understand how things work and why, and I learn most by doing. That's why I joined entaina in 2026, to learn AI consulting and implementation from the inside, working on real projects. Here I've developed the AI consultant, an assistant that talks with companies and prepares a personalized AI adoption plan for them. What drives me is turning ideas into tools that people actually use.
AI Trainer for Executives and Adoption Consultant
«AI changes nothing until someone uses it on a Monday morning.»
I come from the commercial world and from consulting. I built a startup's sales area from scratch and won its first sales. Later, as a consultant, I worked side by side with the senior management of industrial companies. From those years I keep two lessons. The first: a tool is only worth what gets used. If it doesn't fit into a team's day to day, it gets abandoned. The second: an executive's time is scarce, and you have to earn it with concrete results from day one. I trained at LEINN (Leadership, Entrepreneurship and Innovation). At entaina I work on two fronts. I train executives one to one so that AI enters their real work. I support companies so that AI stops being a pilot and becomes a habit in their teams.
what we talk about
Every week we publish an article on AI adoption.
Every week we publish an article on AI adoption
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